Long but worth reading >> http://nymag.com/arts/popmusic/features/61879/

One thing it says about the Strokes' early days: "[i]Barely into their 20's they partied with models and ransacked minibars across the world, all courtesy of RCA Records, which had them positioned as a global brand of New York cool. It didn't last, in part because the Strokes never achieved the superstardom that was preordained for them...[/i]