Julian is a Beatle In an Apple?

Jan 06

Julian is a Beatle In an Apple?

Posted by Max Fischer on

[b]There's never been anything like it before[/b]

This quote from Douglas Adams about the Beatles nails that quintessential factor that separates Apple from the rest of the pack:

[b]“…they kept on losing me. They would bring out a new album and for a few listenings it would leave me cold and confused. I would realize that the reason I was confused was that I was listening to Something that was simply unlike anything that anybody had done before.[/b]

‘Another Girl,’ ‘Good Day Sunshine,’ and the extraordinary ‘Drive My Car.’ These tracks are so familiar now that[b] it takes a special effort of will to remember how alien they seemed at first to me.[/b] The Beatles were not just writing new songs, they were inventing the very medium in which they were working.”

-Douglas Adams, “The Voices of All Our Yesterdays,” The [ London ] Sunday Times, June 17, 1992
Apple, under Steve Job’s watch, has spent years thinking about and inventing the medium in which they work. The Mac was years ahead of its competition (as was the NeXT). The iPhone is still years ahead of its competition and, like Adams listening to the Beatles for the first time, I, too, was unsure what to think on the day that Jobs first pulled the iPhone from his pocket and presented it to the world.

[b]I am certain that whatever Apple presents as its tablet solution, we will still be realizing the genius that went into it years after it hits the market.[/b]